Don Arnoudse has been a transformational Executive Coach for almost 30 years. Most recently, he co-founded the Premia Group, an Executive Coaching firm with more than 30 in-house consultants.

After a significant battle with cancer, Don became enlightened to his true purpose and made the decision to leave his firm and write the book he was destined to write called “Exuberance.” Exuberance is Don’s way of starting a workplace movement that helps people create a work environment that is more productive and happier.

We helped Don strategize his service offerings and core message so that he could effectively monetize his passion for infusing the workplace with exuberance and also helped him map out a strategic rollout for his book to ensure maximum visibility and buy-in. We provided Don with all of the guidance he needed to successful launch his new businesses.



– Design and Development of two websites: &

– Identity for

– 60 page marketing and operations strategy guide

– Core message and values documentation


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